Arts Marketing (Communications for the Arts) Essay

Arts Marketing (Communications for the Arts) - Essay Examplecreation being a key aspect of the organization, it trys to bridge over the gap caused between education and industry by capturing those left on the wayside. This allows people to cultivate their skills and create products that are marketable and at the same sentence creates employment and promotes trade.A transmission line model may be defined as the way in which an organization creates, delivers and captures value, (Ostewalder and Pigneur, 2010). It should reflect how the organization works and how they seek to deliver their mission, while incorporating the needs of their members and clients. Art is created by individuals and hence when organizations managing creative persons have weak business models, then they cannot achieve market stability. The use of proper business models, promotes longevity of the business, encouraging consumer confidence and creating markets based on needs.The most important factor for any bus iness and marketing strategy is promoting sustainability of the artists business. Sustainable businesses are favored and able to maintain their businesses beyond a short term period to enjoy longevity and success. Art has a big influence on partnership and it also changes the way people relate and view things. The business models adopted by organizations must in addition to being able to market the artists products it must also be able to deal with the artists creativity. This has been widely ignored based on the fact that consumers have flat become number one and hence artists have to ensure that they meet their demands. This is not viable as most artists create based on feelings, eagerness and ideas and hence not having the freedom to create will make artists feel curtailed. The most appropriate business models must therefore cater to the needs of some(prenominal) the consumer and most of all the artists creativity to create better and more inspired creations.Artists around t he world exist based on their creative elements and their ability to create things which are